coin purse

Logo, Branding, Marketing Materials, Website, Video

Coin Purse is an app created for women with the tools they need to compare the prices of essential products they use everyday to find a more wallet friendly alternative. Designed with the intent of educating the public, this app also provides women with up to date and accurate data about the Pink Tax and what is being done to end it today. 

The Pink Tax is gender based price discrimination that has been affecting women all across the globe for decades. To help put an end to this unfair treatment I designed an app that allows money to remain safely in women’s wallets instead of being taken by large scale conglomerates.